People

Prototipo was born out of a strong commitment to the positive transformation of our world through business.

OUR FOUNDER

With creativity and design I challenge conventions

Dyanis De Jesús is a creative leader trained in design management who leverages over twenty years of experience working at the intersection of brand strategy, innovation, social and environmental impact in key cities.

New York ・Chicago ・ Milan ・San Francisco ・ Miami・ san juan

New York ・Chicago ・ Milan ・San Francisco ・ Miami・ san juan ・

Portrait of Dyanis De Jesús, founder and creative leader at Prototipo design and innovation collective.
Portrait of Dyanis De Jesús, founder and creative leader at Prototipo design and innovation collective.

A COLLECTIVE APPROACH

Bigger challenges require diverse perspectives

We are diverse and multicultural, with access to a collaborative international network across the globe. Working with enterprises and entrepreneurs alike, we have acquired the know-how to adapt to client’s needs as well as to leverage client’s internal experts, founders or teams.

Top-down view of a collaborative design workspace with orange ottomans, black tables, and sketching materials.

Our expertisE

Our work draws from a variety of disciplines that help you and your team imagine, build and grow what's next.

Human InsightS

Understanding people through human-centered research and design


Brand PURPOSE

Building brands that inspire action and meaningful relationships


Story Movement

Turning stories into people-reaching experiences and movements


PRODUCT & SERVICE DESIGN

Designing products, services and experiences that matter


INNOVATIVE Growth

Strengthening the creative capacity required for transformation and business growth


Sustainable Value

Creating value through sustainability and regenerative approaches

hOW WE DO IT

✚ Strategic Planning

✚ Brand Positioning

✚ Brand Identity

✚ Design Methods

✚ Communications

✚ Impact Strategies