Innovera: establish and position ai-powered solution
Establish and position a new AI-Powered Solution that aims to demystify and democratize innovation at a global scale, with a focus on large corporations in leading sectors: energy, construction, health, among others.
The Challenge
Moving beyond "innovation software." Enterprise innovation platforms are often viewed as idea management systems or innovation portals for collecting ideas. The primary challenge with INNOVERA was to clearly differentiate a company, born on the verge of artificial intelligence and operating in the overcrowded market of innovation management, consulting, AI, and digital transformation.
The Opportunity
Defining a new category. Instead of competing directly with innovation consulting firms or project management software, we proposed something totally new - an Innovation Operating Platform - that combines: AI-powered intelligence, venture capital methodologies, expert networks, structured decision frameworks.
My Role
Creative & Design Lead / Two-year engagement - I worked side-by-side with co-founders, most directly with the CEO, through customer discovery, platform engineering, early outreach, customer engagement, education, marketing and sales.
My responsibilities included:
Discovery research and articulation
Market positioning and go-to-market strategies
Brand strategy and architecture, and communications
Brand design, creative direction
Establishing the foundation for the marketing operation