About Dyanis
Prototipo, /protoˈtiːpo/
the first and original model
Prototypes are where intention meets reality.
Founder Story
Prototipo was born from a pattern I observed throughout nearly two decades working with businesses, entrepreneurs, institutions of public and private sectors. Again and again, I’ve seen visionary leaders and founders with powerful ideas, organizations facing moments of transformation and ventures ready for growth – but missing a critical ingredient: the strategic use of creativity and design to anchor it all. Too often, design is viewed as something applied at the end of a process rather than a catalyst for innovation, alignment, and value creation. I founded Prototipo to help bridge that gap, bringing together creativity, business strategy, and human-centered design to turn ideas into meaningful products, services, experiences, brands, and ventures.
The name Prototipo reflects that belief: every transformation begins as an idea tested, shaped and refined through action. Prototypes are where intention meets reality. My mission is to help organizations move from possibility to execution, designing what comes next with intention, purpose and ease.
DYANIS DE JESÚS, LEADING PURPOSEFUL BUSINESS GROWTH WITH CREATIVITY & DESIGN
Prototipo is how I partner with leaders and organizations building new opportunities, navigating change, or reimagining what comes next. Whether evolving a brand, designing a customer experience, creating a strategy for impact, or developing a venture, I believe creativity is not a luxury – it is a fundamental capability for adapting, innovating and thriving in a rapidly changing world.
This belief is also why I have become a committed advocate, sought-after speaker, and leading proponent on these topics, helping people and organizations understand how to use creativity to unleash their full potential.
SPEAKING: WHAT I TALK ABOUT
1. Innovation for Impact
How the most promising organizations are redefining value-creation, turning society's biggest challenges into opportunities for innovation and long-term growth.
2. Design-Driven Growth
Why today design is a business greatest asset, helping uncover unmet needs and create meaningful experiences, products, services and strategies that propel them into the future.
3. Brands as Cultural Capital
Why the most valuable brands don't just sell products - they shape culture. Over time, that cultural relevance becomes a form of capital that's far more enduring than attention alone.
4. What’s Next: The New Economy
Emerging opportunities are being created by new technologies, shifting consumer expectations and evolving business models. Discover the most impactful ways to position your organization and thrive in this rapidly changing landscape.
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latest from dyanis de JESÚS
The world right now is up for reinvention.
CREATIVITY LEADS THE WAY.
As each of us becomes increasingly accountable for the challenges that society, and humanity, are facing there is an urgent need for a deeper look at the role business plays in addressing the pressing issues at hand. We exist to be the catalyst for a new generation of businesses turning today’s toughest challenges into life-affirming, world-changing opportunities.